Somehow, 30 years ago this summer, I had my New York City adventure, a near-college graduate from Mississippi who ended up working at a major international magazine.
In my last few months of university, I stumbled into an internship with Billboard magazine, the music industry bible. I’d been signed up for a “trade magazines” internship program and apparently the few awkward music reviews and pieces I’d slapped together as clippings was enough for me to get a three-month tour aboard one of the industry’s biggest magazines. (Later, I met other people who were part of the same trade internship who ended up at magazines with titles like Tractor Parts Weekly, and who were a bit jealous of my fumbling luck getting a “cool” internship.)
For a college boy from Mississippi, it felt like I’d dropped into another world. I had never been to New York City or even America’s East Coast, and suddenly I was tossed into a real Manhattan magazine office which was both more and less than I expected. It had the warren of cubicles like you’d see on TV and movies, the bustle of constant weekly deadlines, but while it was magical, it was also sometimes mundane and in the end, a place where people just worked.
Each day I would put on presentable clothes (the tie and slacks, I discovered in the very first week, were a bit much) and take the subway from my dorm room at NYU up to Times Square, where I’d grab a New York Daily News and coffee and head up to the Billboard office.
In 1994, the music industry was a very different place than it was in 2024. Sure, you still had hustlers and hopefuls all angling to make it big, but there was no Spotify, there was no social media. There was cold black ink on glossy magazine print worth its weight in gold to any musician. Billboard told the world what the number one song was, what the biggest selling album was. It mattered, in an age before media splintered into a million subsets.
The CD was king, and it’s hard to explain now how these shiny disposable discs were valuable hard currency to music lovers for a while there. We’d get dozens of CDs a day from bands hoping for a line or two of print, and each day, dozens of them that the editors were either done with or never listened to at all would be “dumped” on a small “free” shelf right across from my cubicle. Like a dinner bell ringing, the “dump” would be accompanied by other office workers scurrying to the shelf from all over the building, scooping up the glorious free music, no matter what it was, hoping to find treasures.
I ended up with several boxes full of CDs stamped with “promotional copy” on the front to ship back to Mississippi. That summer I discovered bands I would love for years to come – the surreal rock of Guided By Voices, the lonesome beauty of Freedy Johnston, the Britpop charms of Blur – along with dozens of other bands whose names I’d soon forget, whose CDs I’d eventually trade in for credit somewhere.
I worked, briefly, with some music legends there who are now all gone, like the warm-hearted late Irv Lichtman, a true New Yorker to his bones, or Eric Boehlert, a genial young editor only a handful of years older than me who went on to become a fiery critic of online misinformation before his terribly early death in an accident in 2022. The Billboard editor-in-chief, Timothy White, was a bow-tied wearing blur who zipped past my desk several times a week. We exchanged maybe a dozen sentences but that was enough for a striving wanna-be journalist to soak up. He was hugely respected in the industry, but died suddenly of a heart attack at only 50 years old a few years later.
Billboard was full of kind and crusty journalists in equal measure – one of the editors never addressed me with anything more than a grunt, while another often took me out to lunch and once regaled me of tales of the interview he’d just had with Erasure’s Andy Bell that morning. One rain-soaked weekend half the staff went upstate to Woodstock ’94 and I vicariously took in all their madcap stories of this rather muddy fiasco the next week. I was an observer on the edge of it all, but it confirmed for me this weird, pressure-filled life of journalism was where I wanted to be.
I lived the true intern’s life of being the office errand boy, in that pre-digital era – helping sort the massive sacks of mail of review CDs and books that were dumped out daily, answering phones, working in a tiny storeroom jammed with file cabinets to organise the horrifyingly cheesy band photos sent in by every would-be superstar in the land, and sometimes, getting to write short pieces.
I had maybe 10 bylines in Billboard that summer, each one feeling hard-won.
I was briefly, part, of a newsroom and a team, and all the years since then I’ve found myself drawn to that weird companionship of the news. It gets in you.
I never got a front-page scoop or anything. I was an accessory, a kid learning the ropes. One tangled industry piece I did ended up being rewritten so comprehensively that I think I recognised a dozen syllables as my work in the final product, but I took it all in – you were there to learn, after all, and the 22-year-old intern couldn’t afford to get angsty about credits.
I did not end up staying and working in Manhattan – I had one semester of college to finish, and ended up getting hired by the local Mississippi paper that fall and working there for a few years before fleeing back to my native California and continuing my quixotic career.
Since the summer of ’94, I have never been back to New York City, and now live almost on the opposite side of the world. I’d like to go back, someday.
But it was enough to be there, for a summer in Manhattan, walking through Times Square every day eating a bagel and feeling like you were part of something greater.
Next: Part two: Living in the city
Nik Dirga 