I visited what’s probably just about the last surviving video store in Auckland the other day. It won’t be there for long, as it’s shutting its doors December 31 and was having a massive clearing-house sale.
The internet and digital media have knocked around book stores and music stores relentlessly, but some are still hanging in there. But the humble video store has been systematically annihilated in the last decade or so. I’ve lost track of how many ‘closing down’ video stores I’ve seen in Auckland in the relatively short time since Netflix finally launched streaming in New Zealand in March 2015. We were a few years behind the US, but the doom came calling here.
Hey, I get it. I stream, too, but there’s an awful, awful lot of film history you can only find on home video. Also, I own it, and don’t have to suffer the whims of some corporation that decides to drop titles from their catalog at random.
The groovy Videon in Mount Eden, Auckland was never my regular video store – I lived too far away from it – but it was a part of my family’s lives, and it was the kind of classic, curated and smart video store that film nuts loved – carefully organised by directors, countries and detailed sub-sections, with an extensive selection that blows away anything on streaming when it comes to film history.
I scooped up rare treasures like Tod Browning’s creepy classic 1932 “Freaks,” rare Robert Altman movies from the 1970s, and more, and I thought once again about how while streaming has its up side, its big down side is that movies from before 1990 or so barely exist. Little NZ doesn’t even have the smaller niche streaming services that the US does, so for us it’s Netflix and a few other competitors, and that’s it.
I worked at a video store part-time in California almost 20 years ago now, in that brief era when they felt like the centre of the entertainment universe. DVDs were barely a thing yet and battered VHS tapes ruled the land. This store even had a back room full of obsolete Beta tapes. Even now any time I see movies of that time like “Blade,” “A Bug’s Life,” “Pleasantville” and “Ronin” I can picture their cardboard boxes lining a shelf, the greasy plastic cases holding the tapes piled up high at the rental return counter each morning.
Video stores, while they lasted, provided a sense of community that staring at your laptop while scrolling through likes on your phone really doesn’t. Going out to ‘rent a video’ meant interacting a bit more than pushing a button. Sure, they could often be understocked or over-corporate or full of trash and porn, but still, the very best of the video stores, when they flickered through their brief life span, were a wonder.
I kind of feel like this weekend’s big DVD clearance sale might well be the last video store I ever go into in my lifetime. I filled my arms with zombie horror and ‘40s melodrama and Orson Welles and Werner Herzog and bid one last farewell to an era.